PRESS RELEASE - Rochester, NY, JUL 2, 2019

Brella Brella™ announces the highest waterproof rating for a fishing jacket

ROCHESTER, NY. Brella Brella ( introduces the Brella® 2010T2.

The Brella 2010T2 (“2010T2”) is the highest performing waterproof rain jacket using REALTREE® FISHING Dark Blue marine camo. The 2010T2 has a waterproof rating of 20,000mm H2O and a breathability rating of 10,000 g/m2, the highest ratings available for the fishing industry.

The unique design guarantees the angler will have total non-restrictive, freedom of motion for the upper body and your casting motion will be identical with the Brella on, or off. The design also allows the angler to peel back the hood 1-4” to allow for improved peripheral vision, which is very important to the growing outdoor women’s market. The Brella line is patented, unisex, one size fits most and has a full length zipper and an outside pocket.

At only 12 ounces, the Brella is packable and rolls into the hood for easy storage in a tackle box, boat cubby, backpack, canoe, office or home. The 2010T2 will be on display for the first time at the ICAST show (booth #3615) at the OCCC (FL) from JUL 10-12, 2019. The 2010T2 will be available in 4Q19 with an MSRP of $109.95.


The BrellaVent™ system creates cross ventilation by adjusting the snaps keeping the angler cooler and minimizing heat buildup. A BassMaster Pro who tried the Brella 1010 said: ” I also notice that it is much cooler to wear in the humidity than other rain jackets. Casting ability wasn’t hampered whatsoever as well which is a plus! I really have no negatives to speak of and have enjoyed using your product. It will always be in my boat!”

CEO Hugh Rundle discussing the utility says “The Brella 2010T2 is designed as a standalone rain jacket in warm climes and the final layer in colder climes. It does not compete with your current outdoor apparel, it complements it and guarantee you …

More Time in the Rain™.”

The Brella is ideal for kayak fishing and Brella Brella was a Silver Sponsor for the USA BASS Kayak fishing team in an international competition in MAY 2019.

Hugh Rundle                                      Web:       

President + CEO                               Brochure:



PRESS RELEASE - Rochester NY, JUN 22, 2019

Brella Brella believes in sharing a great waterproof rain jacket and donates Brellas to deserving organizations. 

Here are a few receipients:


PRESS RELEASE - Rochester NY, JAN 8, 2019

Florida Sport Fishing Journal, Online + Television site features the Venting Capability of the Brella 

The Brella is ideal for those that work and play outdoors, covers a backpack, keeping you, the backpack and its’ contents dry, and is ideal for spectator sports, or just walking the dog.  The MSRP for the Brella 1010Z is $89.

The Brella has several unique and novel features:  guarantees non-restrictive,  freedom of motion for the upper body and arms,  you can customize the fit around the waist and sides and peel the head piece back 1-4” to customize user peripheral vision.  The Brella is patented and is lightweight, ventable, packable, unisex and has Universal Sizing™… one size fits most and can also be branded.

The Brella reduces heat build-up by venting through the bottom, the sides and around the head area.  Cross ventilation occurs by adjusting the snaps on the bottom and sides to conditions, a novel approach to keeping the user cooler.

The Brella … Customizable, Non-Restrictive, Ventable, Waterproof OuterWear.™



PRESS RELEASE - Rochester NY, DEC 20, 2018

Field & Stream cites the Brella 1010Z as one of the Best Fishing Products to buy in 2019.

The Brella Brella 1010Z is like poncho—on steroids.

The Brella Brella 1010Z is a customizable, non-restrictive, packable, waterproof, and breathable rain jacket that ensures freedom of movement. While the general shape will, indeed, remind you of a poncho, a closer look reveals a full-length front zipper, a zippered chest pocket, and snaps to adjust the fit around the arms and waist. Best of all, the Brella 1010Z weighs only 12 ounces—perfect for packing. 


PRESS RELEASE - Rochester NY, DEC 15, 2018

Great Lakes Angler Magazine Reviews the Brella 1010

The Brella (a take off on “umbrella”) is perhaps the ultimate rain poncho. I’ll be the first to admit most rain ponchos are far from acceptable for fishing or most any other outdoor activities on a rainy day. The old, military style ponchos were big and bulky. When I was in the Boy Scouts I weathered (more or less) downpours in those Army surplus “shelter-halves” more than once. They were better than nothing.

I’m not so sure those thin plastic, “emergency” ponchos which fold into pack about the size of my smart phone are better than nothing. Most aren’t even as thick as a garbage bag. In fact, I’d rather fashion an emergency rain suit from a garbage bag as rely on one of those pocket ponchos.

The Brella is neither and it does fill a niche. If you are in a rain storm, suit up. Nothing is going to weatherproof you better than a quality pair of waterproof bibs and parka. However, if you are in a boat on a choppy day and a bit of spray is coming over the side the Brella may be perfect. I goes on easily and fits over anything. If you just need to run from the parking lot to the store on a rainy day or face any other situation involving a brief exposure to a shower or spray and you don’t want to slice up a perfectly good trash bag, give a Brella consideration.

It’s made of a fully waterproof, layered, breathable material like most high-end rain suits. It features a two-position hood either to maximize protection or to give adequate rain protection without hindering peripheral vision.

Stream fishermen wearing waders may find the Brella nearly tailor made for them on a rainy day. It absolutely won’t bind at the arms and it’s large enough to use over waders or a small backpack. The snaps along the bottom keep it from flapping loose in a breeze regardless of what’s being worn under it.

This is another  test product I regret showing my wife. She quickly absconded with the sample Brella provided for me and now I have to get another one for myself. Available at http://www. . 




PRESS RELEASE - Rochester NY, MAY 11, 2018

Brella Brella™ announces the first customizable, packable, waterproof + breathable rain jacket with Universal Sizing™

 ROCHESTER, NY.   Brella Brella ( introduces the Brella®, the first customizable, packable, high performance, waterproof and breathable rain jacket designed for outdoor sports with Universal Sizing.  Uses for the Brella include Archery, Boating, Cycling, Fishing, Golf, Hiking, Horseback riding, Hunting, Rowing, Kayaking, Running, Skeet and Trap.  The Brella also covers a backpack, keeping you, the backpack and its’ contents dry.  It is also ideal for spectator sports, or just walking the dog.

 The Brella is a loose fitting garment with adjustable snaps to allow you to customize the fit to match your shape to the outdoor activity of the day.  At only 12 ounces, the Brella is packable.  It rolls into the hood for easy storage in a tackle box, boat cubby, backpack, canoe, golf bag, office or home.  Just peel back the hood 1-4” to create your best peripheral vision ever.  Sports enthusiasts call the hood feature “a real game-changer!”  

 The patent pending design allows total freedom for the upper body, arms and shoulders to move.  You’ll have the same motion with the Brella on or off, whether you are casting a fishing line, paddling a kayak or swinging a golf club.  The loose fit ensures you’ll have upper body flexibility with universal sizing … one size fits most.  The Brella reduces heat build-up by venting through the bottom, the sides and around the head area.

 The Brella is made with 75D high quality polyester with a membrane that has a high waterproof and breathable rating.  The Brella is so Waterproof … Even Ducks are Jealous™.

 The Brella will be on display for the first time at the ICAST show (booth #4544) at the Orlando FL Convention Center from JUL 11-13, 2018.

 The Brella inventor, Hugh J. Rundle, is a serial entrepreneur and has founded nine technology, product and service companies.     

     Contact Information 

     Hugh Rundle

     President + CEO

     (585) 472-6515   

PRESS RELEASE -  Rochester, NY, MAR 5, 2018

Brella Brella announces they will be displaying the Brella at the 2018 ICAST trade show(booth #4544) which is being held July 10–13, 2018 in the North/South Concourse at the Orange County Convention Center in Orlando, Florida. ICAST, the world's largest sportfishing trade show, is the premier showcase for the latest innovations in fishing gear, accessories and apparel. ICAST is the cornerstone of the sportfishing industry, helping to drive recreational fishing product sales year round.

PRESS RELEASE -  Rochester, NY, FEB 3, 2018

The Brella®, an adjustable, high performance waterproof rain garment, is featured in the JAN 2018 issue of Fishing Tackle retailer magazine.  The Brella is designed to exceed the needs of the active outdoor sports markets, as well as those that work outdoors.  The Brella is featured in the JAN 2018 issue of Fishing Tackle Retailer magazine .

The Brella is multi-use:  users can wear it for working outside, delivering packages, camping, security guards, archery, golf, hiking, horseback riding, kayaking, skeet and trap, fishing and hunting, at their kid’s soccer games, or just taking the dog for a walk.  

Get your Brella on, Baby!™

Media Contacts

Brella Brella LLC

Hugh Rundle

(585) 472-6515