PRESS RELEASE - Rochester NY, MAY 11, 2018

Brella Brella™ announces the first customizable, packable, waterproof + breathable rain jacket with Universal Sizing™

 ROCHESTER, NY.   Brella Brella ( introduces the Brella®, the first customizable, packable, high performance, waterproof and breathable rain jacket designed for outdoor sports with Universal Sizing.  Uses for the Brella include Archery, Boating, Cycling, Fishing, Golf, Hiking, Horseback riding, Hunting, Rowing, Kayaking, Running, Skeet and Trap.  The Brella also covers a backpack, keeping you, the backpack and its’ contents dry.  It is also ideal for spectator sports, or just walking the dog.

 The Brella is a loose fitting garment with adjustable snaps to allow you to customize the fit to match your shape to the outdoor activity of the day.  At only 12 ounces, the Brella is packable.  It rolls into the hood for easy storage in a tackle box, boat cubby, backpack, canoe, golf bag, office or home.  Just peel back the hood 1-4” to create your best peripheral vision ever.  Sports enthusiasts call the hood feature “a real game-changer!”  

 The patent pending design allows total freedom for the upper body, arms and shoulders to move.  You’ll have the same motion with the Brella on or off, whether you are casting a fishing line, paddling a kayak or swinging a golf club.  The loose fit ensures you’ll have upper body flexibility with universal sizing … one size fits most.  The Brella reduces heat build-up by venting through the bottom, the sides and around the head area.

 The Brella is made with 75D high quality polyester with a membrane that has a high waterproof and breathable rating.  The Brella is so Waterproof … Even Ducks are Jealous™.

 The Brella will be on display for the first time at the ICAST show (booth #4544) at the Orlando FL Convention Center from JUL 11-13, 2018.

 The Brella inventor, Hugh J. Rundle, is a serial entrepreneur and has founded nine technology, product and service companies.     

     Contact Information 

     Hugh Rundle

     President + CEO

     (585) 472-6515   

PRESS RELEASE -  Rochester, NY, MAR 5, 2018

Brella Brella announces they will be displaying the Brella at the 2018 ICAST trade show(booth #4544) which is being held July 10–13, 2018 in the North/South Concourse at the Orange County Convention Center in Orlando, Florida. ICAST, the world's largest sportfishing trade show, is the premier showcase for the latest innovations in fishing gear, accessories and apparel. ICAST is the cornerstone of the sportfishing industry, helping to drive recreational fishing product sales year round.

PRESS RELEASE -  Rochester, NY, FEB 3, 2018

The Brella®, an adjustable, high performance waterproof rain garment, is featured in the JAN 2018 issue of Fishing Tackle retailer magazine.  The Brella is designed to exceed the needs of the active outdoor sports markets, as well as those that work outdoors.  The Brella is featured in the JAN 2018 issue of Fishing Tackle Retailer magazine .

The Brella is multi-use:  users can wear it for working outside, delivering packages, camping, security guards, archery, golf, hiking, horseback riding, kayaking, skeet and trap, fishing and hunting, at their kid’s soccer games, or just taking the dog for a walk.  

Get your Brella on, Baby!™

Media Contacts

Brella Brella LLC

Hugh Rundle

(585) 472-6515